Job Description

Job Description

Can you strategize and implement like a five-star general? Do you manage paid search and social campaigns, cultivate leads and develop brand awareness…all over your morning coffee? Then perhaps you’re exactly the Senior Performance Media Associate we are looking for. Two by Four needs someone that can execute impactful paid search and social campaigns. The winning candidate will be the tactical investment lead across search and social clients, auditing and executing in-platform to meet and exceed expectations. If that sounds like you, give us a shout! 

Reports to

Director, Performance Media & Analytics

Job Purpose

The  Senior Performance Media Associate (Paid Search and Social)  is responsible for leading the management of day-to-day execution and operations of paid media campaigns across paid search, paid social, YouTube, and other biddable media platforms.

Responsibilities

• Ability to setup and manage paid search and social campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
• Executional experience managing campaigns in bid management platforms including Google Ads, Bing, Search Ads 360, Meta Business Manager, TikTok Ads, LinkedIn Ads, etc.
• Executes test and learn campaigns to identify optimization insights and learnings to ensure client goals are met.
• Ensures that client budgets are being utilized effectively–this includes building new campaigns, budget management, ongoing optimization and testing new channels.
• Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
• Builds, optimizes, and reports on paid search and social campaigns through both dashboard reporting and larger QBRs.
• Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
• Leads the pre- and post-launch QA process for paid search and social media, traffics campaigns, and ensures that all tags are firing so that campaigns launch on time and all data is accurate.
• Leads daily pacing and optimization of campaign performance within self-serve platforms.
• Strong knowledge of search and social best practices with a keen eye to executional details.
• Ensures that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
• Executes test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
• Builds, optimizes, and reports on search and social campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.

Qualifications

• Bachelor's degree and 3+ years' experience in paid search and social execution
• Strong familiarity in search and social platforms(Google Ads, Bing, Search Ads 360, Meta Business Manager, TikTok Ads, LinkedIn Ads, etc.)
• Experience in performance analytics platforms (Looker, Google Analytics, Tableau, etc.)
• Strong analytical skills and attention to detail
• Team player with strong communication and organization skills
• Self-motivated and able to work under own initiative

Performance and Accountability Measures

• THIS IS A PREDOMINATELY “WORK FROM THE OFFICE” JOB. While we currently offer “Work from Home Wednesdays”, this job requires that you work in our Nashville office Mondays, Tuesdays, Thursdays, and Fridays.

Benefits

• Health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.

Solicitation

• Direct applicants only. No agency solicitations of any kind.

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