Job Description

Work at Purchasing Power

Position: Email Marketing Specialist

Location: Atlanta/Hybrid work model

Who Are We: Purchasing Power (corp.purchasingpower.com)

We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.

The Opportunity: The Email Marketing Specialist will work collaboratively with the email marketing and marketing operations/promo teams to code and deploy high-performing promotional, automated, trigger, and transactional emails. Additionally, they will work on Push and SMS campaigns while implementing best-practice templates and methodologies.

What You Will Do:

• Work closely with the Email Manager, remote offshore specialists, and campaign planners to develop, code, and QA promotional, automated, and transactional emails, SMS, and Push messages based on best practices
• Create dynamic templates and content modules in Responsys to improve engagement KPIs and enhance the customer experience
• Utilize Response Programming Language (RPL) and Movable Ink to expand dynamic content testing and personalization initiatives
• Perform Quality Assurance including testing links to ensure proper rendering across desktop and mobile, and verify promotions are correct
• Perform pre-launch QA, schedule and deploy emails, SMS, and push messages and monitor deliverability
• Build email automations and customer journeys based on customer segmentation and business rules
• Work with internal teams and developers to build new transactional emails dependent upon APIs and SFTP uploads

• Strong understanding of email KPIs to constantly optimize campaigns for efficiency

The Experience You Will Bring:

• Bachelors degree Marketing, Business Administration or related field
• 2+ years of email experience in a retail ecommerce environment
• Hands on experience with HTML and content management systems
• Experience with an enterprise-level ESP (Responsys highly preferred)
• Strong working knowledge of Microsoft Office (Outlook, Excel, Word & PowerPoint)
• Understanding of KPIs relevant to email marketing
• Working knowledge of media queries and email scripting languages for dynamic content: Responsys Programming Language (RPL) highly preferred
• Expertise in email development industry best practices and benchmarks
• Knowledgeable on email best practices, technologies, and trends
• Capable of operating independently and efficiently to manage multiple projects and deadlines simultaneously
• Outstanding attention to detail
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment
• Oracle Responsys/Eloqua, Asana project management tools preferred

Your Well Being:

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Flexible PTO
• Career Development

• Employee Purchase Program

What We Stand For:

• We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
• We hold ourselves accountable and expect it of each other. We attack problems with a positive can do attitude. We do what we say well do.
• We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
• We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
• We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?

Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.

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