We are looking for a Email/Lifecycle Marketing Specialist to develop, scale and optimize our marketing campaigns with the purpose of engaging our Client customer base. You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Product, Product Marketing, Regional leads and more. You will understand marketing processes, have working knowledge of lifecycle email tools & systems, marketing automation, A/B testing, reporting, and able to take on a dedicated project management approach towards these initiatives. Support the team with execution of large scale email campaigns and operate with excellence. Own the planning, building, deployment and maintenance of email campaigns across global markets that engage millions of users. Partner closely with teammates on large scale experiments and initiatives to support the overall team goals around Go To Market & Engagement Optimization. Partner closely with audience specialists to build a deep understanding of the target prospect and their needs; apply thoughtful data-orientated, segmentation approaches to effectively reach them. Project manage all aspects of email execution from building, testing, running QA, tracking and running post campaign performance analysis. Build and maintain metrics reports on marketing activities, effectiveness, and business impact. Actively measure and track email program engagement. Collaborate closely with key partners on marketing and product teams to help launch new products and build meaningful and engaging email onboarding for our customers. - Troubleshoot issues with campaigns in a timely manner. Top 3 Traits
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